WakeMed Foundation Fundraising Images
The WakeMed Foundation is in the midst of a $20 million fundraiser to build a children’s hospital in Wake County, North Carolina. To support their online and in person efforts we were commissioned to prepare a 3D visualizations of select rooms in the new hospital.
During the initial meetings with the Foundation’s director and staff, a list of potential views was developed based on the need for “naming opportunities”, the areas where the greatest potential for gifts was anticipated. One underlying goal for the 3D images was to visually communicate to children, who are the intended patients of the facility. The interior design of the of the project was intended to be attractive and welcoming to children.
Two suggestions preVision Company made at that time were to lower the typical observation point of interior views to resemble a child’s point of view, rather than an adult’s, and to provide additional secondary views of each room from the entrance showing a sign indicating a naming opportunity for that area. These signs could be tailored at a later time for a specific pitch to a potential donor for a more personalized approach from the Foundation. Both of these ideas would minimally affect the project’s budget and provide a more custom look to the project.
When writing the scope of work for a new project, we provide a floor plan with with graphics representing the extent of the contents for each view. We also use these to thoroughly examine the contents of each view.
A floor plan of the WakeMed Children’s Hospital showing proposed views for the scope of work.
When the scope of work is approved, and we receive plans and finish schedules, our team begins assembling logical divisions of the project, with the goal of a “just-in-time” assembly of the model file for the first stage of drafts. Next, temporary lighting is added to each space for basic illumination and then a draft snapshot of each view is forwarded to the client. This is done to verify that the views initially shown on the plan are what the client expected.
Preliminary “white model” view of the playroom interior used to verify the observation point.
For this project, the architectural firm designing the facility was involved to the extent of providing CAD files and finish schedules. Any questions that arose during development were recorded and presented to the client during two, one-hour meetings. In a situation where contact with the design firm is limited, it is important to point out that we do our best to glean as much information as possible from the presented documentation to produce a product with a minimum of effort on the part of the client. As questions arise from any voids in information about the structure, the team will either proceed with a logical solution based on our collective experience or add the item to a list of discussion topics to be presented at the next meeting with the client.
See below, progressive drafts presented to the client for one of the spaces in this project. Note that the location and elevation of the observation point is adjusted between views to accommodate the best compromise between the best composition for the view of the room and the initial intent of the illustration.
To see more images, visit the 360-Degree Virtual Tour Gallery and the Interior Design Gallery.
Look for a full case study with an interview with the staff of the WakeMed Foundation, coming in March 2010.
Second draft snapshot with finishes and adjustment to the view to include casework.
Third draft snapshot with minor finish adjustments and the addition of furniture.
Final 3D rendering with adjustments to the scale of furniture and the addition of room dressing.
In: 3D, Architecture, Design Visualization, Financing, Fundraising, Insititutions, Interior Design
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