2D to 3D Architectural Photo Composites
The combination of 3D model snapshots and 2D photographs can be a powerful and effective method of demonstrating how planned improvements to a structure or site will appear at the completion of the design/build process.
In this article, I’ll discuss the steps involved in making a successful photo composite of future work and show a few examples of before and after images.-Tom Macie, Owner and Principal Modeler
The primary objective for photo composites is for the combination of elements to appear like a realistic photograph, as if all the elements of the scene existed at the time of the shot. Secondary to this objective are two sub-goals; it should focus on the subject and be unencumbered by visual artifacts created in the production process. Achieving these goals also requires common sense, proficiency with photography and digital tools, knowledge of color theory, and experience with similar projects.
In: 2D to 3D Photo Composites, Learning About 3D
O’Brien/Atkins Associates: A Snapshot of Our 3D Visualization Support
State Employees’ Credit Union, Salisbury Street Office Building, Downtown Raleigh, North Carolina.
In the construction industry, architects and clients must come to a shared vision before moving forward toward a successful project. There is no better way to ensure a shared vision other than with the use of photorealistic 3D renderings. With today’s 3D visualization technology, architects can confirm that a project meets the client’s needs and goals before construction ever begins. Once this shared vision is established, architects and clients can work together to make any project become a perfect reality.
A 3D night rendering of the State Employees’ Credit Union Building
In: 3D Exterior Perspectives, 3D Visualization Studies, preVision Company Info
In Case You Missed it!

The News & Observer, Raleigh, North Carolina, included one of our renderings above the fold on page 1B, (Triangle & Co.) in an article entitled, “Green Building Gets a Topper”, on November 16, 2010.
The article covers the topping-out of the Nature Research Center currently under construction on Jones St. in downtown Raleigh for the North Carolina Department of Environment and Natural Resources.
The 3D rendering image shown above is one of a series we prepared for project architects O’Brien/Atkins Associates located in Research Triangle Park, North Carolina. Denver, Colorado-based Fentress Architects is also associated with this project.
Click here to read the News & Observer article on-line.
Click here to visit the O’Brien/Atkins website.
In: 3D Musings, preVision Company Info
Devaun Park Design & Marketing Visualizations
A 3D rendering viewed from the rear porch of a Devaun Park condominium.
A Picture is Worth a Thousand Words
Chances are, every custom home builder can tell stories about dissatisfied buyers who purchased a home before it was built but were ultimately unhappy with the final result because it just wasn’t how they had envisioned it. Then there were those potential buyers who didn’t sign a contract because they couldn’t “visualize” what the home would look like and went on to buy an existing home instead.
In: 360 Degree Virtual Tours, 3D Exterior Perspectives, 3D Interior Views, 3D Visualization Studies
Project Documentation for 3D Visualizations
A question I frequently hear when I’m first contacted about a new project is, “What do you need from us to make 3D illustrations of our product?” My first reply is usually (jokingly), “A sketch on bar napkin.”
While this joke is shared by many design industries, it sometimes isn’t very far from the truth. It depends on where you are in the development process, but it is never too early to begin expressing your ideas with the added benefits of 3D visualizations.
In this article, I’ll discuss the range of information that can be used in the 3D visualization process…and hand sketches are on the list.
-Tom Macie, Owner and Principal Modeler
A hand-drawn sketch used as a template in CAD software to make 3D shapes for a development concept.
In: 3D Visualization Studies, Behind the 3D Scenes, Learning About 3D
Marston Pavilion Interior Visualization Studies
Marston Pavilion Ballroom Interior Renovations
The best interior designers have an innate ability to visualize a room, and can quickly transform the look and feel of an entire room or facility in their minds. Regrettably, designers cannot pass on this mental image to their clients, and therefore may sometimes find it difficult to ‘sell’ their vision to clients. Fortunately for designers, preVision Company can bring ideas to life with accomplished 3D visualization capabilities.
The Project: U.S. Marines Corps Grand Ballroom Facility Renovation
Heather Robinson, ASID, LEED AP, of Within Interior Design Inc. in Hampton, Virginia began working with preVision Company for a facility renovation project for Camp Lejeune, a U.S. Marine Corps base in North Carolina. This facility known as the Marston Pavilion, features a lobby and two grand, formal ballrooms. The facility is an extremely popular wedding venue and is booked nearly 365 days per year hosting an average of eight wedding receptions each weekend.
Using the client’s initial ideas for the renovation, Heather developed innovative design plans including unique, custom lighting fixtures, detailed wallcoverings and carpeting that would enhance the facility. Her ideas would transform the facility into the grand ballroom style she felt the U.S. Marine Corps would appreciate.
In: 3D Interior Views, 3D Visualization Studies



